Entrepreneurial branding sometimes deludes the minds of youngsters into thinking that becoming an Entrepreneur is some sort of macho endeavour , aimed solely at making money or displaying bravado, in the face of a conservative majoritarian opinion.In essence there is a need in the written narrative about Entrepreneurship to eulogize about the art and the science that is Entrepreneurship.
The Art of Entrepreneurship is essentially about the creative aspects of being an Entrepreneur, that comes naturally to them, as a matter of instinct. These traits can be honed by hard work and experience to create a distinctive style, made visible to the external world by a signature method of dealing with a certain kind of problem.
Steve Jobs was such a creative and brilliant Entrepreneur who transformed the computer industry through the Macintosh. When one of his critics in an open forum asked him what he exactly contributed to the Computer Industry and why he chose a certain technology paradigm over an other, Steve was self-effacing and responded on his choices saying - You got to start with the Customer Experience and then work backwards to the technology. There are many more such creative entrepreneurs who have set the world stage on fire by their brilliant innovations .
A noteworthy mention in this list, from an Indian-American context is Manoj Bhargava, the billionare turned philanthropist. His first venture of selling an energy drink earned him huge profits, which the humble man , who says he was inspired by Swami Vivekananda, has used all his energies and expertise to create a whole new set of inventions that are for the benefit of the common man, including a cycling apparatus to generate electricity for an entire household. There are many more such works in the offing and Manoj is quitely becoming a sensation and inspiration to millions of fellow Entrepreneurs across the world.
One more person who deserves special mention is the South African born Elon Musk who has revolutionized numerous industries like the online Payments industry via Paypal, the space Industry through his SpaceX program and the automotive Industry through Tesla Cars.
The creative brilliance of such entrepreneurs however overshadows the hard work and ingenuity that is at fundamentally at heart of being an Entrepreneur , and that is the Science of Entrepreneurship.There is no alternative to an exhaustive, time consuming study of particular disciplines that enable one to achieve anything in the entrepreneurial space.
One of Karnataka's greatest contributors to Indian Economic growth Sir M. Visveswaraiah, after whom the Karnataka's Engineering University, the Visveswariah Technological University is named after was a very innovative and enterprising Civil Engineer who, through entrepreneurial vision and a scientific temperament, pioneered the Irrigation Control Systems in India by the creation of dams across India's famous rivers , and served as a source of generating much needed hydro-electricity to satisfy India's growing demand for power and water.
In todays world, the internet and the Information Technology revolution has created an avalanche of Software and Hardware Entrepreneurs who are using these latest technologies to solve problems and simplify the ways of working in almost all areas of Business and Society.
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